About me


Knowledge junkie. Raconteur.

I love to learn about new things. And I love to tell a good story.

And in my 20+ years as a freelance writer, it’s been my very good fortune to get to do both on an almost-daily basis.

Not only have I gotten to learn and write about everything from truck driver retention rates and identity theft to easy ways to get your kids to eat healthier. I’ve also gotten to explore the power of print, radio, video, the Web and social media.

I have a degree in marketing from UW-Madison, have spent time on the agency side (in small B2B shops where you get to do everything from cold calls to concept development) and have had the pleasure to work with companies of virtually every size across a broad cross-section of industries.

Email me at vicky@vickyfranchino.com