So that’s how they did it! The secrets behind OK Go’s outrageous videos
I was recently out in Seattle for my daughter’s college graduation and had a chance to pop into MoPOP , Seattle’s Museum of Pop Culture.
I have to confess that I didn’t love the museum. My guess is that the significant other of Paul Allen—the Microsoft co-founder who opened the museum in 2000—gave him an ultimatum: Get your collection of fantasy movie props and music paraphernalia out of the attic or watch them hit the curb. And Paul thought “tax deduction” and opened this museum (I’m sure many, many people love this place, but me, not so much).
Anyway. One of my favorite parts of the visit was something I could have done for free: watching OK Go’s video about how they made their zero-gravity video. I’m not sure where these crazy guys come up with their ideas—who else dreams up videos shot using drones, Rube-Goldberg-esque contraptions or choreographing a song to treadmills??? But they’re always astonishing and always make me smile.
Check out the video for yourself (and save yourself the plane ticket to Seattle and MoPOP entry fee)—though you will miss the fun of watching it on MoPOP’s giant screen!