Posts Tagged ‘amazon’

Movin’ Shoes does it again
Tuesday, July 31, 2018

Movin’ Shoes does it again


Back in 2017, I wrote a post about how much I hate to shop and my reluctant trip to Movin’ Shoes after failed attempts to buy shoes online.

I still hate to actually go into a store—though recently had the ah-ha moment that I could get an item the very same day if I did! (Amazon would be so pleased to know the impact they’ve had on my buying choices—though, I guess they already do). But after last year’s positive experience decided that I must return to a physical shoe store. 

Just here to say that the team at Movin’ Shoes continues to be amazing. I have especially enjoyed working with Tim–who even remembered me after more than a year. We’ll chalk that up to his amazing memory and customer-first focus, instead of the fact that it took a lot of time and energy to find a pair of shoes that worked for me (I fear my picture might be on a wall somewhere, sort of like the “don’t take checks from this person” warnings of pre-Internet). 

Hope to enjoy my new shoes later today and thanks for the great service and products!



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A tale of two service delivery models

I confess: I hate to shop. I mean, really, really hate to shop. If I can order something online, I am very happy (I’m sure I get a little hit of dopamine whenever I type—if you don’t already know, adding the “smile” gets a donation sent to the American Red Cross).

So, you can imagine my delight when I learned that you can buy a mattress (of all things!) without having to go to a store. I don’t know about you, but I find mattress buying overwhelming. So many choices, so many dollars, so many salespeople and, really, what can you possibly learn by lying down on a mattress in the middle of the store for 60 seconds?

The mattress in question was from It had been written up in a favorable Wall Street Journal article last year, had good reviews online and, best of all, I could order a mattress without leaving my desk and even customize its features.

It took roughly a week for my customized mattress to arrive—I’m sure the UPS man appreciated my online shopping that day (sorry!)—and voila! I have a mattress. I’m pleased as punch at the whole experience and if Helix could just address the old mattress in a landfill issue (another sorry!) it would be perfect.

Here is said mattress in a box.

Now, onto the “two” of my headline. Last year I had a foot injury that has meant wearing a very lovely pair of New Balance orthotic-type shoes for my daily walks. I have had many pairs of NB in my life, but this pair takes the cake for style: I was quite dismayed to see that it was the same style being worn by my quite lovely 70+-year-old neighbor and a tottering elderly lady who was standing in front of me in line the other day. Sigh.

As my foot health has improved, I decided to do something rash and get a somewhat stylish pair of shoes. I attempted to do so online using Zappos, Amazon and a variety of other sources. But, to my dismay, the shopping by tapping model has failed me and I’ve had to return to a real store.

Fortunately, the real store in question has been Movin’ Shoes on Park St. and the helpful services of Tim Gold. Tim has been nothing but patient and helpful and definitely knows his shoes. We have gone through what seems like the entire Movin’ Shoes inventory together—plus ordering more from suppliers. It looks, sadly, like the NB orthotic is here to stay for a bit (see below and you’ll know I’m not exaggerating on its style quotient). But I give Tim top marks for trying!

Thank you Tim for renewing my faith in the brick-and-mortar shopping model! Now please convince some supplier to make attractive shoes for people like me!






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The power of the comments section

I was about to do a post about Martin Lindstrom’s “Buyology”—a book I recently read about using fMRI technology to analyze what we really think about products and purchasing decisions, vs. what we say we think. I thought the book was quite fascinating and decided to poke around on Amazon to see what others thought. After reading a few less-than-flattering comments about the book and its author (I’ll let you go out to Amazon yourself to read them if you’re interested), I found myself thinking “Hmmm…maybe it wasn’t as clever as I thought.” Which, in turn, got me thinking about the power of comments. How many times have negative—or positive—comments on Amazon, Trip Advisor and the like driven you to make a purchase or stick your credit card back in your wallet? How much power do we assign to people we’ll never meet whose personalities and tastes might in no way reflect ours? And, how often does the competitor plant negative feedback in the hope of derailing another company’s efforts?

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Knowledge junkie. Raconteur.

Vicky Franchino

I love to learn about new things. And I love to tell a good story. Let’s get together and tell yours!

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