You had me at high falutin’

Think long form copy doesn’t sell? Although I haven’t actually purchased this watch (yet! I admit that I’m tempted to see what $29 buys me—because I don’t need a fancy watch with lots of extra zeros in the price tag darn it!), but this ad does stop me every time I see it. I know we’re supposed to have  a short attention span in this era of Instagram and insta-everything but for some crazy reason this ad appeals to me. 

A quick online search confirms that other writers/marketers have pondered the value of these ads too. And additional searching seems to indicate that I’d probably get my $29 worth—which doesn’t in any way imply this would be a GOOD watch, though it might be worth it just for the experience. Stop me before I pull out my Visa card!

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Knowledge junkie. Raconteur.

Vicky Franchino

I love to learn about new things. And I love to tell a good story. Let’s get together and tell yours!

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“Vicky is one of the best writers I’ve worked with. She provides a high quality product on time and is a joy to work with. Vicky is able to take complex financial subjects and turn them into readable prose.”

Jim Jerving, Editorial Director
LendKey

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